Sales & Marketing Master Class in Logistics Industry
Singapore,
14 – 16 November 2011
Logistics is one of the fastest growing industries (in Asia) and the second largest single market in the world (behind healthcare). The market in Asia for logistics services is a global cross-border business. Many multinational logistics players have expanded their Asian presence in order to support the growing presence of their international clients in Asia. With 12 of the world’s top 20 busiest seaports and 8 of the top 20 busiest cargo-handling airports located in Asia, the logistics sector is expected to continue to be a key economic contributor in the region in the years to come.
UPS Asia Business Monitor in 2008 states that “…intra-Asia trade is the fastest growing trade region in the world. Intra-Asia trade volumes are expected to keep economies in Asia stable despite growing economic woes worldwide”.
The logistics industry is poised for high growth in Asia, and is expected to grow at about double the pace of growth as compared to the rest of the world. Datamonitor Market Research expects the logistics industry in Asia to grow at a CAGR of 10.1% for the five-year period 2008-2013 compared to a CAGR of 5.6%4 over the same period for the rest of the world.
However, most companies are still lagging behind in terms of marketing and sales excellence.
For full agenda, please email us your detail contact information to enquiry@neo-edge.com. Please indicate subject title “Sales & Marketing Master Class in Logistics Industry”.
This Sales and Marketing Master Class Will Give You …
- Insights into best practices in logistics industry when it comes to sales and marketing excellence
- Ideas and approaches to set THE right net rates for individual customers (incl. ‘big deals’ and tenders!)
- A comprehensive view on how to configure sales incentives systems successfully / to steer sales force effectively
- Guidance on how to setup the optimal sales strategy and organization in logistics industry
- Hints, methods and tools to optimize tariff structures and surcharge levels
- The benefit of customized group works, expert discussions and first improvement ideas for your day-to-day business
About Your Expert Trainer
Dr. Philipp Biermann is a Partner at Simon-Kucher & Partners Strategy & Marketing Consultants GmbH in Cologne, Germany. He has +10 years of experience in the marketing and sales arena. Typical topics include sales optimization, incentive systems, revenue management and pricing, discounting and tender management.
He led consulting projects on four continents for clients from the logistics industry. His logistics projects in Asia cover countries like Vietnam, Japan, Singapore, Malaysia and China. Outside Asia he worked in Germany, Switzerland, England, USA and Argentina.
Dr Biermann studied Business Administration, majoring in Marketing, at the University of St. Gallen (Switzerland). After working as a teaching and research assistant at the Institute for Marketing, he finalized his Ph.D in 2005.
Who Should Attend
Transportation and logistic industry, especially
- Air and ocean forwarders
- Road forwarders, trucking and rail companies
- Air cargo and ocean freight carriers
- Express, (domestic) parcel and postal players
Typical functions:
- Marketing (e.g. pricing)
- Sales
- Product management
- Finance / controlling
- Strategy
- Revenue management
Typical levels:
- SVP / VP
- Head of sales, marketing, etc.
- Senior managers / managers
And Companies with significant logistic exposure
Your Key Benefits
- Structured approach to get insights on all areas of sales and marketing excellence
- External experts’ view on your habits
- Numerous best practices and cases from around the world
- 3-days of sparring for all internal pricing questions
- Comprehensive improvement / freshening up of sales and marketing know-how and methods
Through This Course You Will Learn:
- CREATE smart sales growth
How to develop products and marketing that is aligned with customer willingness to pay! - EXTRACT smart sales growth
How to ensure that the return in commensurate with the investments! - PROTECT smart sales growth
How to prevent the profit drain of an entire industry!
Course Format
This course will be held in a highly interactive workshop format with Group Works and discussion for a small class.
Pre-course Questionnaires
The trainer would like to customize the training based on your specific needs. Pre-Course Questionnaire will be sent to you prior to the workshop to complete and for the trainers to analyse in advance and address during the course.
Certificate of Attendance
Upon the successful completion of this course, you will receive a Certificate of Attendance bearing the signatures from both the Expert Trainer and the Course Organizer. This Certificate will testify your endeavour and serve towards your professional advancement.
Course Material
All delegates will receive hard copy course material as well as a CD-Rom containing presentation material etc.
Delegate Fee
Please contact us at enquiry@neo-edge.com or customer service hotline at +65 6557 9166 for details.
Payment Terms
Payment must be made within 5 working days upon your registration in order to guarantee your seat. All payments must quote the delegate name and event code.
Payment can be made via the following ways:
Cheque
Made payable to NeoEdge Pte. Ltd.
Credit card
We accept Mastercard, Visa and American Express
Bank Transfer
Please refer to the Invoice for our Bank A/C detail.
All bank charges to be borne by payer. Please ensure that NeoEdge receives the full invoiced amount.
Unpaid registrations will be billed 40% of the registration fee if you do not attend the event. A complete set of the conference documentation in CD-Rom will be post to you.
Substitutions & Cancellations
Should you be unable to attend, you may substitute delegates at any time before the event at no extra charge. Alternatively, you may choose to credit the full value of your registration towards another NeoEdge event for up to 18 months from the date of issuance. No refunds will be available for cancellations.
Sales & Marketing Master Class in Logistics Industry offers you the most effective platform to demonstrate your thought leadership and showcase your products and services. This will be an event for Logistics specialists including senior management and decision makers from both private and public sectors.
We will tailor packages to suit your exact marketing requirements helping to make sure that your company is front of mind during any decision-making process.
Don’t miss! Please discuss with us today at sponsorship@neo-edge.com or call us at Tel: +65-6557 9166.
We partner with leading publications, online media and associations etc in relevant sectors to achieve win-win results. Our extensive marketing campaigns will ensure you impress the right players at the forefront of the latest industry advancements and expand your business territory.
To find out the potential benefits, please contact us today at: rilla.eas@neo-edge.com or marketing@neo-edge.com or call us at Tel: +65-6557 9183 or +65-6557 9166.9186 or +65-6557 9166.
This event will be held at Novotel Singapore Clarke Quay, Singapore on 14 – 16 November 2011.
Novotel Singapore Clarke Quay
177A River Valley Road, Singapore 179031
Contact: Zaiton Seah Business Services Executive
General: (65) 63383333
DID: (65) 6433 8631
Fax: (65) 6338 4266
Email: H993-SM11@accor.com
Please quote “Sales and Marketing Master Class in Logistic Industry” to enjoy Corporate Rate.
Please enter the following information for each delegate. All fields marked with an asterisk are required. Upon receiving your submission, we will contact you within one working day to confirm your participation.
Event Name: Sales and Marketing Master Class in Logistics Industry
Venue: Singapore
Dates: 14-16 Nov 2011