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“Practitioner-focused analysis of Data Analytics, Social Networking, Coalition Loyalty Programmes and Loyalty Rewards for effective loyalty implementation and optimization”

Nearly every business has an increasingly global footprint or is facing new competitors both locally and from outside their home territory. Many loyalty schemes can demonstrate increases in revenues for operators and it is evident that loyal customers tend to spend more than their promiscuous counterparts.

Just a small percentage of customers account for a high percentage of profit.

Loyal customers spend twice as much as promiscuous shoppers, and the best thing is that they keep coming back.There are several other key benefits of loyalty schemes including:

• Improved customer communication
• Ability to track and monitor shopping habits
• Ability to influence customer behaviour
• Improved promotional activity with focused and targeted campaigns
• Improvement in the supply chain efficiency

In addition, well-collected customer data can be analysed to reward loyal customers, ensuring that marketing budget is targeted effectively. Loyalty strategies must be analysed for cost as well as revenue benefit. They must be cost-effective.

This master class will enable participants to master the dynamics of customer loyalty and ensure their programmes stand the test across borders and culture to carve out true competitive advantage.

About Your Expert Trainer

Mike Atkin
CEO of MJA Associates
European CEO and Founder Member of Customer Strategy Network
European Editor of The Wise Marketer
Associate and Speaker at The Oxford Retail Futures Group (Saiid Business School-University of Oxford)

A highly respected, industry recognised expert with twenty plus years experience within the Loyalty/CRM Solutions Market, with specialist knowledge in all aspects of Loyalty Programmes, including strategy and operations. This has included working across most vertical markets including Retail Finance and Banking, Blue Chip Retailers, Airlines, Telco, Fuel Retail and Utilities.

Within the Loyalty Programmes market, some of the major programmes successfully implemented – including the design, development, implementation and management are Premier Points, Amex Membership Rewards, Shell, Boots Advantage, Marriott Rewards and specific initiatives with Tesco, Sainsburys, Scotiabank, Chevron LloydsTSB, Asda, ExxonMobil, GE Capital, House of Fraser and Microsoft. These schemes have required the development of a full awareness and understanding of Loyalty Platforms, Smart and Mag-Stripe Cards, Contact Centres, Rewards sourcing and fulfilment and data management.

Mike has reviewed and benchmarked over 50 global Loyalty Software Platforms and completed evaluation studies of capabilities on behalf of programme operators in the USA, Canada, South America, UK, Europe, South Africa and Russia.

As a leading authority on Reward sourcing, selection and fulfilment, Mike has worked with several global loyalty programmes to enhance their Customer Value Propositions.

In 2011 Mike updated his Benchmarking Study of effective Loyalty Platforms and his recommendations are included in The Wise Marketer Loyalty Guide.

Mike is CEO of MJA Associates and the European CEO and Founder Member of the Customer Strategy Network.

Led by a highly-respected and industry recognized expert, this master class will be highly-interactive and practitioner-focused with plenty of insightful case-studies to learn from.

Comprehension and application of concepts is assured through a Group-Syndicate Exercise on the 3rd day.

Learning Objectives

• Understand various loyalty programme business models
• Learn how to create, deliver and manage and effective customer value proposition
• Discover how to improve loyalty programme performance
• Examine how loyalty programmes are analysed
• Consider the operational challenges of loyalty programmes
• Review the technology in place to support loyalty programmes
• Discover what is next in customer loyalty

Course Format

The course will be held in a highly interactive workshop format with case studies and real world examples for a small class.

Pre-course Questionnaire

A pre-course questionnaire will be sent upon registration which allows you to raise your specific areas of interest. Mike Atkins will review and analyze these in advance seeking to fully satisfy your learning needs.

Certificate of Attendance

Upon the successful completion of this course, you will receive a Certificate of Attendance bearing the signatures from both the Trainer and the Organizer. This Certificate will testify your endeavour and serve towards your professional advancement.

Mastering Loyalty for Sustainable Profitability offers you the most effective platform to demonstrate your thought leadership and showcase your products and services. This will be an event for CRM specialists including senior management and decision makers from both private and public sectors.

We will tailor packages to suit your exact marketing requirements helping to make sure that your company is front of mind during any decision-making process.

Don’t miss! Please discuss with us today at sponsorship@neo-edge.com or call us at Tel: +65-6557 9166.

We partner with leading publications, online media and associations etc in relevant sectors to achieve win-win results. Our extensive marketing campaigns will ensure you impress the right players at the forefront of the latest industry advancements and expand your business territory.

To find out the potential benefits, please contact us today at: rilla.eas@neo-edge.com or marketing@neo-edge.com or call us at Tel: +65-6557 9183 or +65-6557 9166.

Please enter the following information for each delegate. All fields marked with an asterisk are required. Upon receiving your submission, we will contact you within one working day to confirm your participation.

Event Name: Mastering Loyalty for Sustainable Profitability

Venue: Johannesburg

Dates: 21-23 November 2011

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