3rd Customer Loyalty Asia Programme & CRM Summit 2011

Ho Chi Minh City,
26 - 28 September 2011

3rd Customer Loyalty Asia Programme & CRM Summit 2011

“A unique platform gathering both International & Leading Players in the emerging market”

The world of customer and business loyalty marketing is facing continuous changes especially in the emerging markets in Asia. Demands and expectations are always high because of the increasing spending power and high growth in GDP in key emerging countries such as China, India and now Vietnam. How important is a loyalty program in this competitive environment? How are the customer behavioural trends different from those in the established markets? Do the same loyalty strategies apply to the emerging markets and is it socially accepted? What makes consumers tick and what is the best method of loyalty branding? Constant evaluations of marketing strategies need to be analyzed and upgraded in order for a company to retain their existing customers and acquire new customers. The question of how do you successfully develop loyalty and CRM program and what are the Return of Investments is constantly in the minds of marketing and business development professionals. How do we differentiate the theory part of learning versus the practical part of application? How do you increase your customer data reliability and utilize customer analytics to further your business objective? How will new trends and innovations for mobile applications and social network fare in increasing the loyalty of customers in the emerging markets? How do you build customer relationship through social media networks? Is the loyalty of customers determined by the emotional state of mind of users or rather driven by the practical incentive-based system? What is the best method for customer segmentation and how do we target specific reward and point systems to a targeted audience? What is in store for the year 2012 in the loyalty and CRM trends and movements in emerging markets?

NEOEDGE is proud to announce the return of CUSTOMER LOYALTY ASIA PROGRAMME & CRM for the year 2011. This summit comes after a successful roll out of Neoedge’s premier event in the year 2009 and 2010 and has been one of Neoedge’s most sought after event. We will be exploring in-depth insights of emerging and established markets addressing the best strategies, approaches, techniques, innovations as well as the current and future market for loyalty and CRM in this ever changing market. This summit will also serve as a platform for all national, international and independent companies to network and share business ideas and experiences.

For full agenda, please email us your detail contact information to enquiry@neo-edge.com
Main Conference 27-28 September 2011
The following key areas will be addressed in depth with Real Examples and Case Studies:

  • Present and future trends and movements of Loyalty and CRM programs
  • New market developments and best practices of Loyalty programs
  • New trends and innovations for mobile applications and social network
  • Loyalty and CRM core competencies and development trends
  • Understanding the importance of the emotional well being of a consumer versus the practical incentive-based attractions
  • Examining the channels and cost of communications
  • Churning and retention of customers and generating incremental revenue through Loyalty & CRM
  • Understanding how corporate social responsibilities can attract a larger customer base
  • Increasing data reliability and utilizing customer analytics to further business objective
  • Underlying the best method for customer segmentation -what is the best loyalty program to fit your targeted customers
  • Overcoming challenges with the right strategy techniques
  • Partnership marketing and value sharing
  • Successful marketing activities execution case study

Pre-Conference Workshop 26 September 2011
Pre-Conference Workshop on “Tapping the Loyalty Vein: Blueprinting, Implementing and Measuring a Solid
Customer Relationship Strategy” conducted by Sol Zia Associate Vice President, Business Development International LoyaltyOne

Expert global speakers in the domestic and international loyalty and CRM industry.

3rd Loyalty & CRM Summit 2011 Confirmed Speakers to date: (Partial List)

  • Marketing Development Manager, CRM, Mercator, UAE (10 over years with CRM and Loyalty for Emirates, Skywards & Etisalat)
  • VP, Customer Relationship Management & Marketing Science, Hilton Worldwide, USA
  • CEO/General Manager, F5 Digital Consulting
  • Head of Marketing & CRM, Toys R Us (Toys LiFung (Asia) Ltd, the Asia franchise of Toys R Us)
  • LoyaltyOne Consulting
  • Head-Customer Relationship Management, Sime Darby Property Berhad
  • V H – Call Center | CSD – Kerala, Aircel Cellular Limited (one of the fasted growing telco in India)
  • Vice President Customer Lifecycle Management Market Operations, Robi Axiata Ltd (Fastest growing telco in Bnagladesh)
  • Vice President – Centre of Excellence, Telekom Malaysia Berhad

Limited speaking slots are available. If you are interested in speaking at this summit, please email: rekha@neo-edge.com 

Target Audience

President, CXO, Director, General Manager, Manager and Head of

  • CRM
  • CLP
  • Customer Service
  • Customer Care and Interaction
  • Sales & Marketing
  • Client & Account Management
  • Operations
  • Business Development
  • Strategic Planning
  • Relationship and Communication
  • Branding & Advertising
  • Database
  • Contact Centre
  • Market & Consumer Research
  • etc.

From various industries and sectors including

  • Travel / Airlines / Hospitality / Car rental
  • Bank / Credit Card / Insurance
  • Telecom /IT/ E-commerce
  • Retail (retailers, brands)
  • Auto
  • Manufacturing
  • Pharmaceuticals
  • Utilities
  • Institute and Government
  • Entertainment
  • Other service industries


  1. Vietnam and almost all other countries in Asia
  2. The rest of the world (especially for consulting companies / vendors)

We will be positioning this event as the premier source of timely knowledge on Best Loyalty Practices & CRM Solutions in the upcoming 3rd Customer Loyalty Asia Programme & CRM Summit 2011.

The event will have a focus stream on the emerging markets — where growth is fast-paced. It is going to be equally relevant to the Global Brands to take advantage of the growth opportunities in the emerging markets and also to have a better understanding of the local markets. The summit will be the best venue to discover the modern concepts of loyalty and implement the best practices and eventually reap the essentials of successful loyalty programs.

This year, as all Loyalty and CRM programs are designed, we would like to keep it simple but our conference agenda will have meaningful analytics from Loyalty Leaders who succeeded from actual experiences. Definitely a highly EDUCATIONAL, NETWORKING, and EXCITING event to attend!

Delegate Fee
Please contact us at enquiry@neo-edge.com or customer service hotline at +65 6557 9166 for details.

Payment Terms
Payment must be made within 5 working days upon your registration in order to guarantee your seat. All payments must quote the delegate name and event code.

Payment can be made via the following ways:

Made payable to NeoEdge Pte. Ltd.

Credit card
We accept Mastercard, Visa and American Express

Bank Transfer
Please refer to the Invoice for our Bank A/C detail.

All bank charges to be borne by payer. Please ensure that NeoEdge receives the full invoiced amount.

Unpaid registrations will be billed 40% of the registration fee if you do not attend the event. A complete set of the conference documentation in CD-Rom will be post to you.

Substitutions & Cancellations
Should you be unable to attend, you may substitute delegates at any time before the event at no extra charge. Alternatively, you may choose to credit the full value of your registration towards another NeoEdge event for up to 18 months from the date of issuance. No refunds will be available for cancellations.

Take the first-mover advantage!

3rd Customer Loyalty Asia Programme & CRM Summit 2011 is a unique and high profile conference in Asia for global and local senior executives, professionals, thought leaders and innovators from the customer loyalty field to convene for business discussions, sharing experiences, exchanging ideas and establishing new relationships. Marketing and business development professionals within the industry have the opportunity to capitalize on this ready-made platform to deliver leadership messages and demonstrate expert solutions for your organizations. Regardless of the size of your company, we will find a solution to meet your marketing and business needs through our proven or customized sponsorship and exhibition packages!

For Enquiries about Sponsorship and Exhibition Opportunities, for the 3rd Customer Loyalty Asia Programme & CRM Summit 2011,

Please contact:

Nelson Zhu, Senior Business Development Manager
DID: +65 6557 9180
FAX: +65 6557 9188
Email: nelson.zhu@neo-edge.com

Silver Sponsors

LoyaltyOne is a global provider of loyalty strategy and programs, customer analytics and relationship marketing services. Its roster of clients includes leading businesses and brands in multiple sectors such as retail, banking, manufacturing, government, natural resources and utilities. LoyaltyOne businesses include Canada’s AIR MILES Reward Program – North America’s premiere coalition loyalty program, COLLOQUY, Precima, LoyaltyOne Consulting and Direct Antidote. LoyaltyOne’s industry-leading Associates, practical experience and proven capabilities set the benchmark of thought leadership in the loyalty marketplace. Toronto-based LoyaltyOne is an Alliance Data company. For more than 30 years, Alliance Data has helped its clients build more profitable, more loyal relationships with their customers. For more information, visit www.loyalty.com.

Event Partners

We partner with leading publications, online media and associations etc in relevant sectors to achieve win-win results. Our extensive marketing campaigns will ensure you impress the right players at the forefront of the latest industry advancements and expand your business territory.

To find out detail potential benefit, please contact us today at eugene@neo-edge.com or marketing@neo-edge.com or call us at Tel: +65 6557 9185 or +65-6557 9166.

We are pleased that we have received great support from the following Partners for this particular event.

Media Sponsors

COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are COLLOQUY®, a magazine serving the loyalty marketing industry since 1990, Colloquy.com, the most comprehensive loyalty web site in the world, COLLOQUY’s Research and Educational divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY’s consulting methodology. Together they provide a worldwide audience of 30,000+ marketers with consulting, news, editorial, educational and research services across all industries and around the globe. www.colloquy.com

Media Partners

Asia e-Marketing

MediaBUZZ aims to make an impact in the Asia Pacific region through its online publication Asian e-Marketing, which is designed to empower marketers in the vibrant, ever-changing, electronic marketing environment. Asian e-Marketing is a pioneer in the region, covering the digital age and zooming in on the increasingly valuable and indispensable tools of today’s marketers – the Internet and mobile devices. Circulated every month twice to more than 20,000 top management and marketing decision-makers in Asia Pacific, the informative guide supports and advices e-marketers in finding a sound marketing strategy, which is vital for further success. For more information: http://www.mediabuzz.com.sg/asian-emarketing-latest-issue . To subscribe for your complimentary copy: http://www.mediabuzz.com.sg/subscription

China International Business: Insight into a Changing China


China International Business is the fastest-growing and most highly regarded English language business magazine in China. Our team of respected journalists and expert commentators cover the stories that matter for the people that matter, keeping our readers abreast of the latest news, trends and developments affecting their businesses in China.
Our readers are key decision-makers in foreign-invested enterprises across China.


ChinaRetailNews.com: Inflation is causing odd pricing models to erupt in China, and urbanization is pushing China’s youth to ask for new features in the products they buy. How does this affect China’s retail landscape and what sort of ways are domestic and foreign companies handling this booming growth?

ChinaRetailNews.com focuses on providing daily news convering retail news in China about banking & Payment, Clothing, Cosmetics, Department Stores, Electronics, FMCG, Food & Beverage, Furnishings, Health, Hotel & Travel, Law & Order, Logistics, Luxury Goods, and Supermarkets. For more information visit: www.chinaretailnews.com

RSS: http://www.chinaretailnews.com/feed/

About Us: http://www.chinaretailnews.com/about-us/

Contact Us: http://www.chinaretailnews.com/contact-us/

China Economic Review magazine, published monthly since 1990, is the premier English-language China business magazine, offering unparalleled insight into China business news and information. The magazine has developed a reputation for delivering authoritative, objective and respected commentary and analysis on China economic news and trends. The magazine offers expert analysis of latest development, interviews with China experts, in-depth feature stories, and spotlight on China’s stock market industry overviews, with monthly supplements on the key sectors. China Economic Review was the Honorable Mention of the 2008 SOPA Award for Excellence in Business Reporting.

CRMXchange is a premier web site dedicated to providing information in an interactive environment for CRM/Contact Center professionals.The site offers white papers, newsroom, monthly columns, a showcase for products and services for the industry, and free webinars on a variety of CRM and Contact Center issues.http://www.crmxchange.com

The Journal & Resource for Customer Service Managers & Professionals bring you news, tools, articles & resources. CSM aims to be the website of choice for Customer Service Managers & professionals. A community that grows every day with people who are passionate about great customer service!

We always appreciate your feedback and suggestions, especially regarding the topics you would like us to cover on the site – and if you are a budding writer it would be great if you could contribute an article or two! Join CSM to access members only areas, use our forms, ask the experts and receive our newsletter

LoyaltyMagazine.Com is the indispensable information source for all loyalty and customer-focused professionals. Featuring daily news from around the world, features, market intelligence and analytical articles from loyalty experts

There is no point in spending a fortune bringing in new customers, if the old ones are leaving in droves. Let our team of experienced and highly informed journalists help you keep one step ahead of the competition.

Read LoyaltyMagazine.Com every day for the latest on CRM, call centres, loyalty rewards, green loyalty issues, customer data, prepaid cards and the market from international contributors with impressive industry track records. Subscribers also receive a weekly email update with all the week’s latest news.

Subscriptions are £98 (one year) and £166 (two years). To subscribe please call Maxine Wernick on +44 (0)1572 820088 or email subscriptions@cm-media.net

Loyalty Library (since 2004) is the the biggest and most reliable russian loyalty marketing web-resource, devoted to loyalty programs development, implementation and operational support. News from all over the world. Updated daily; published in Russian. http://loyaltymarketing.ru/

The Mind Commerce® mission is to provide customized research, consulting, training, and writing services for the telecommunications and IT industry within our areas of expertise. Mind Commerce clients include manufacturers, developers, service providers, industry organizations, and government. Mind Commerce partners include various leading firms in the telecommunications industry. Mind Commerce differentiates itself from its competition by meeting the unique needs of its clients through customized product development and service delivery.

MediaBUZZ aims to make an impact in the Asia Pacific region through its online publication Asian e-Marketing, which is designed to empower marketers in the vibrant, ever-changing, electronic marketing environment. Asian e-Marketing is a pioneer in the region, covering the digital age and zooming in on the increasingly valuable and indispensable tools of today’s marketers – the Internet and mobile devices. Circulated every month twice to more than 20,000 top management and marketing decision-makers in Asia Pacific, the informative guide supports and advices e-marketers in finding a sound marketing strategy, which is vital for further success.

Technology Marketing Corporation (TMC), is a global, integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC’s Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,500 in Quantcast’s Top U.S. sites, placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces ITEXPO; 4GWE Conference and M2M Evolution (in conjunction with Crossfire Media); Digium|Asterisk World (in conjunction with Digium); and Smart Grid Summit (in conjunction with Intelligent Communication Partners). TMC serves other communications market segments with the Cloud Communications Summit (in conjunction with Light and Electric); CVx ChannelVision Expo (in conjunction with Beka Publishing); and MSPWorld™ (in conjunction with the MSP Alliance).

TMC also serves technology professionals with industry-specific Web sites: InfoTech Spotlight, 4GWE, M2M Evolution.com, Smart-Grid.TMCnet.com, Smart Products Ecosystem, Robotics.TMCnet.com, Cable.TMCnet.com, Satellite Spotlight, Green.TMCnet.com, Healthcare.TMCnet.com, Business Video, Finance.TMC.com, Legal.TMC.com and Education.TMCnet.com.For more information about TMC, visit www.tmcnet.com

The Wise Marketer web site aims to provide you with the news, analysis, research and resources you need to keep ahead of the game. All you need to do is register your free membership, and you’ll have everything you need in one place. http://www.thewisemarketer.com/about-us.asp

New World Hotel Saigon
76 Le Lai Street, District 1
Ho Chi Minh City, Vietnam
Dao Thi Xuan Mai (Ms.)
Sales Executive – M.I.C.E
E-mail: mai.dao@newworldhotels.com
Direct line: (84-8) 3829 4000, Ext: 2815
Fax: (84-8) 3823 1999

Please enter the following information for each delegate. All fields marked with an asterisk are required. Upon receiving your submission, we will contact you within one working day to confirm your participation.

Event Name: CLAP

Venue: Ho Chi Minh City

Dates: 26-28 September 2011

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