5th Customer Loyalty Programme & CRM China Summit 2013 | 第五届客户忠诚计划及CRM中国峰会2013
Pullman Shanghai Skyway, Shanghai, China | 上海斯格威铂尔曼大酒店,
4th -5th June 2013
5th Customer Loyalty Programme & CRM China Summit 2013
第五届客户忠诚计划及CRM中国峰会2013
社会化媒体趋势下如何发展成功的客户忠诚计划及CRM来赢取竞争激烈的市场
社会化媒体趋势下如何发展成功的客户忠诚计划及CRM来赢取竞争激烈的市场
Win the Competitive Market through Successful Customer Loyalty Programs and CRM amid New Dynamics such as Social Media
主要会议 2013年6月4日至5日
会前培训 2013年6月3日
中国上海
Main Conference 4-5 Jun 2013
Pre-Conference Workshop 3 Jun 2013
Shanghai, China
新加坡纽恩杰Neoedge公司郑重地宣布第五届客户忠诚计划及CRM中国峰会将于2013年6月4日至5日在上海举行。这次峰会讨论的议题将集中在蓬勃发展和快速变革的中国市场。目前中国的客户忠诚和CRM市场正经历前所未有的发展和变革, 同时呈现出巨大的潜在商机。任何国内及国际公司想要从中获得发展先机, 必须充分和准确了解当前市场的关键发展和挑战, 领会中国市场的客户忠诚计划和CRM的核心精要, 以制定和实施最适合本公司和相应市场的客户忠诚计划和策略。
认识到这样的迫切机遇与挑战, 新加坡纽恩杰Neoedge公司经过精准的第一手的市场调查, 特此举办第五届客户忠诚计划及CRM中国峰会2013, 为国内外公司提供一个高效的交流平台, 讨论如何在快速变革的中国市场中发展客户忠诚计划和实施CRM系统，在激烈的市场竞争中胜出。
客户忠诚计划及CRM中国峰会2013将结合真实案例来深入探讨以下关键市场议题:
- 社会化媒体与CRM的结合（SocialCRM）；电子商务与CRM的结合（ECRM）；
- 怎样利用社会化媒体来发展客户忠诚度并从中获得利润；
- 怎样对客户的消费数据进行分析，以及基于数据分析的营销模式；
- CRM应该如何应用大数据做客户消费潜力挖掘；
- 怎样通过新的渠道来与客户进行沟通，互动；通过什么渠道进行营销比较有效；
- 如何了解客户的真实服务需求；
- 客户体验管理VS客户关系管理；
- 怎样有效的平衡商户与会员之间的利益关系以致双赢；
- 通用积分与专用积分计划；
- 线上到线下商务模式(O2O)；
- 如何将国际通行的客户忠诚计划本土化，适应中国市场的发展；
- 如何维系高端用户的客户忠诚度；
- 其它
峰会发言专家团由来自中国及国际最具成功实践经验及最具行业代表性的公司高层组成.
峰会参会代表是来自银行金融,航空,汽车,酒店,信息技术，电信,电子商务,零售,餐饮，制造,药品医疗和石油等主要行业的中国及国际公司的中高层管理和业务精英。
关于新加坡纽恩杰公司 (www.neo-edge.com)：新加坡纽恩杰公司是一家独立的，专业的和高端的国际商务培训，媒体和咨询公司。纽恩杰公司的培训节目和会议分布在全球各地，包括新加坡，吉隆坡，曼谷，香港，上海，北京，深圳，孟买，杜拜，约翰内斯堡，阿克拉，里约热内卢，布宜诺斯艾利斯，西班牙港及汉堡等。我们已经过通过新加坡标新局(www.spring.gov.sg)的严格检验并荣幸获得其授予的“新加坡品质保证”标签。
为了方便交流，我们已开通新浪微博，敬请关注：@新加坡Neoedge客户忠诚及CRM峰会
如果要了解有关2012峰会的详情，请点击2012峰会回顾：http://www.neo-edge.com/wp-content/uploads/4th_CLAP_2012_Post_Conference_report_zh.pdf
我们今年峰会的赞助商 Our Sponsors This Year:
PLATINUM SPONSOR
众趣是中国领先的社会化媒体管理技术、服务、数据解决方案提供商。在北京、上海、广州三地共有250名员工，致力于将社会化技术与创意服务相结合来更好的实现企业社会化媒体管理。众趣也非常荣幸可以服务许多在社会化营销领域最成功的品牌，包括7家世界500强公司(宝洁、可口可乐、IBM、壳牌、戴尔、中国平安、宏碁等)。
www.social-touch.com
Social Touch is a leading social management technologies, services and data solutions providers in China. With 250 staff in Beijing, Shanghai and Guangzhou, Social Touch is dedicated in social media management with her vision of combining social technology and creative service together. Social Touch is honored to serve many most socially successful brands in China including 7 Fortune 500 companies（P&G, Coca-Cola, IBM, Shell, Dell, PingAn, Acer）. www.social-touch.com
GOLD SPONSOR
ICLP is the world’s leading loyalty marketing agency and we have helped (and are still helping) brands in China such as Starbucks, IKEA, Dunhill, Porsche, Hilton, Wyndham, Jumeirah, Cathay Pacific, Lufthansa and Visa.
Service Scope:
Strategy: Plan, design and evaluate your CRM approach
Data Analytics: Data, analytics and modeling to enhance customer loyalty
Targeted Communication: Meaningful and relevant communications across channels
Delivery: Operations, customer service, technical solutions and loyalty program management
Partnership Marketing: Define, and manage partner relationships to improve the customer proposition
We specialise in loyalty and CRM marketing with expertise and experience to create value proposition for loyal and profitable customers.
LOCAL SPONSOR
Avios are the points that turn your spending into travel rewards. Shared with British Airways Executive Club and Iberia Plus, our rewards currency drives loyalty for over 250 global partners including Tesco, Shell and British Airways. www.avios.com
礼品赞助商 GIFTS SPONSOR
作为全球著名的关系行销咨询与实施专家，Accentiv’专注于为客户度身定制专业的咨询服务，为企业设计并管理个性化的经销商激励计划与客户忠诚计划。Accentiv’致力于帮助本土及跨国公司客户与其渠道、客户和员工建立健康、有效的关系。我们相信与客户、渠道和员工之间的紧密联系可以有效得帮助企业提高业绩。
Accentiv’ is the worldwide relationship marketing specialist, providing tailor-made professional services to plan and manage Motivation & Loyalty programs.
Accentiv’ designs, develops and manages customized solutions helping local and multinational companies in building strong, healthy and profitable relationships with everyone inside or around them.
OFFICIAL MEDIA PARTNER:
The Wall Street Journal Asia is the leader in global business news for Asia. Since 1976, it has provided indispensable news and analysis of regional and global business developments for an influential pan-Asian audience of corporate and government decision-makers. The Journal Asia has been voted “most important business reading” amongst all international dailies in Asia in every “Business Elite Asia” study (formerly ABRS) since the survey’s inception in 1985.
5th Customer Loyalty Programme & CRM China Summit 2013
Win the Competitive Market through Successful Customer Loyalty Programs and CRM amid New Dynamics such as Social Media
Main Conference 4-5 Jun 2013
Pre-Conference Workshop 3 Jun 2013
Shanghai, China
Neoedge is proud to announce The Fifth Customer Loyalty Programme and CRM China Summit 2013 that will be held in Shanghai on 4-5 Jun 2013. The summit will focus on the flourishing and rapid changing China market. China’s customer loyalty and CRM market is currently undergoing unprecedented development and changes, at the same time showing huge potential business opportunities. All domestic or international companies, who want to develop and implement the most successful customer loyalty programs and strategies in China market, must be updated with comprehensive understanding of the key market developments and challenges in China.
Recognizing this urgent market demand, Neoedge is hereby organizing The Fifth Customer Loyalty Programme and CRM China Summit 2013 based on first-hand market research. This summit will provide all relevant domestic and foreign companies an efficient and interactive platform for,both business intelligence gaining and networking.
The following key topics will be addressed in depth with Real Examples and Case Studies:
- Integration of Social Media and CRM (Social CRM); Integration of Ecommerce and CRM (ECRM);
- How to monetize social media to develop customer loyalty program to increase sales revenue;
- How to analyze customers’ data, and how to do marketing based on data analysis;
- How can CRM use big data to dig customer consuming potential;
- How to and use which new channels to interact with customers and enhance customer loyalty;
- How to understand the real customer service demand;
- Customer Experience Management VS Customer Relationship Management;
- How to achieve win-win between merchants and their members;
- Coalition Points and Specialized Points Programme;
- Online to offline (O2O) commerce model;
- How to localize the international loyalty program into China market;
- How to maintain high-end users’ customer loyalty;
- Others
The speakers and panelists of the summit are C-level executives from both Chinese and international companies, who represent the leading players in the market and have the proven track record experience.
The delegates and audience of the summit are from major industries such as banking and finance, airlines, hotels, telecommunications, e-commerce, retail, food & beverage, manufacturing and healthcare, etc. They represent senior management and business elites from both Chinese and international companies.
For easy communication, we have opened an account at Sina Weibo. Please kindly follow: @新加坡Neoedge客户忠诚及CRM峰会
If you want to know more details about our 2012 Summit, please click the link of our Post- Conference Report of 2012 Summit: http://www.neo-edge.com/wp-content/uploads/4th_CLAP_2012_Post_Conference_report_zh.pdf
For Enquiries about the Agenda, Opportunities for Speaking, Media and Endorsement Proposals, Sponsorship and Exhibition, Please contact:
Eugene Azucena
Senior Marketing Manager – 5th Customer Loyalty Programme & CRM China Summit 2013
+65 6557 9185
Email: eugene@neo-edge.com
Tentative Program
One Day Pre-Conference Workshop, 3 June 2013, Monday
Pre-Conference Workshop 1 (Morning Session)
“Measuring Customer Loyalty Using Analytical Techniques” — Led by AsiaAnalytics (Formerly SPSS China)
Pre-Conference Workshop 2 (Afternoon Session)
“Creating A Digital Loyalty Campaign and Engaging with Your Customers in New Dynamics” —- Jointly Led by Cellcity and DBS Bank
会前培训，2013年6月3日， 星期一
会前培训一 (上午)
利用数据分析技术来衡量客户忠诚度 — 由AsiaAnalytics(原SPSS中国)讲授
会前培训二（下午）
在新趋势下创建数字忠诚度计划并与您的客户互动 — 由Cellcity 及星展银行联合讲授
Conference Day One, 4 June 2013, Tuesday
|
0815 |
Registration & Welcome Refreshment |
|
0900 |
Introduction by Neoedge and Speed Networking Session |
|
0910 |
Chairman’s Opening Address |
|
0915 |
Gold Sponsor’s Opening Speech by ICLP China |
|
0920 -1220 |
Morning Session |
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0920 -0950 |
Case Sharing of “Wan Li Tong” Rewards Program in Ping An Group—Deputy General Manager of Customer Rewards Program, Ping An Group |
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0950-1020 |
Breaking through with Loyalty Marketing in China - Country Manager, ICLP China |
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1020-1050 |
Integration of a MNC’s CRM with Social Media – Head of CRM, Social Media and Digital Marketing, General Motors International Operations |
|
1050 -1120 |
Morning Refreshment & Networking |
|
1120 -1150 |
The Practical Experiences of “Tencent Games Joy Club”in Tencent Group—Head of Operation Services, Gaming, Tencent Group |
|
1150 -1220 |
Using Customer Insights to Create Value: Case Studies from Retail and FMCG—Director of Asia Solutions, Dunnhumby |
|
1220 -1330 |
Networking Lunch |
|
1330 -1700 |
Afternoon Session |
|
1330-1415 |
DBS Bank’s Experience on Promoting Customer Loyalty Program Through Mobile Social Media to Increase Sales Revenue —VP Marketing, DBS Bank & Chief Marketing Officer, Cellcity |
|
1415-1445 |
QQ CAI Bei Coalition Points Program Facilitates Tencent an Open Platform and Win-win Industrial Chain– Director of Tenpay “Cai Bei” Product Center, Tencent Group |
|
1445 -1515 |
VIP Club and Service Marketing—Head of VIP Club and CRM, Service Marketing Manager, Ctrip |
|
1515 -1545 |
Afternoon Refreshment & Networking |
|
1545 |
Panel Discussion |
| The hot topics in current China market which are not addressed in standalone speaking slots will be addressed in panel discussions, include:How to and Use Which New Channels to Interact with Customers and Enhance Customer Loyalty You can also submit your questions to Neoedge staff in advance for panel discussions.
Panelist
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1650 |
End of Panel Discussion and Chairman’s Wrap-up of Day One |
|
1700 |
End of Day One |
Conference Day Two, 5 June 2013, Wednesday
| 0830 | Welcome Refreshment |
| 0900 | Review of Day One Conference and Chairman’s Opening Address of Day Two |
| 0910-1220 | Morning Session |
| 0910-0950 | Segmentation, Profiling, Regression, Association - Analytical Techniques Throughout the Loyalty Lifecycle—CEO, Asia Analytics (Formerly SPSS China) |
| 0950-1030 | Local Inspirations for the International Market: Jin Jiang’s Loyalty Program for China —Director of Marketing, Jin Jiang International Hotel Management Co. Ltd |
| 1030-1100 | Morning Refreshment & Networking |
| 1100-1140 | The Unique Digital Journey in Healthcare, CRM and Multi-channel Engagement—Senior Strategy Manager, SFE & Customer Strategy, Bristol-Myers Squibb China |
| 1140-1220 | Coalition Points and Specialized Points Programme—Director and Founder of Alipay Points, Alibaba Group, China |
| 1220-1330 | Networking Lunch |
| 1330-1700 | Afternoon Session |
| 1330-1410 | CRM Experiences Sharing from Baidu * —Product Operations Marketing Director, Baidu |
| 1410-1450 | Customer Experience Management VS Customer Relationship Management under the Trend of Social Media—President of CNCBA and General Counsel of 51 Call Center |
| 1450-1520 | Afternoon Refreshment & Networking |
| 1520 | Panel Discussion |
| The hot topics in current China market which are not addressed in standalone speaking slots will be addressed in panel discussions, include:Measurement and Financial Impact of Loyalty Programme and CRM to A CompanyYou can also submit your questions to Neoedge staff in advance for panel discussions.
Panelist
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| 1620 | End of Panel Discussion and Submission of Your Votes for Best Speaker and Best Delegate |
| 1630 | Lucky Draw and Awards’ Ceremony for Best Speaker and Best Delegate |
| 1650 | Chairman’s Wrap-up of Two Day Main-conference |
| 1700 | Submission of Evaluation Forms and End of Summit |
More topics and speakers are coming soon!
议程安排
会议第一天, 2013年6月4日，星期二
|
0815 |
嘉宾注册及欢迎茶水 |
|
0900 |
Neoedge介绍及快速交际 |
|
0910 |
峰会主席开场祝词 |
|
0915 |
金质赞助商ICLP开场致词 |
|
0920 -1220 |
上午议题 |
|
0920 -0950 |
万里通积分忠诚度计划在平安集团的实践与分享—深圳平安金融科技咨询有限公司客户积分部副总经理，万里通事业部总经理，平安集团 |
|
0950-1020 |
忠诚度营销在中国市场的突破 – Country Manager, ICLP China |
|
1020-1050 |
跨国企业CRM与社会化媒体的结合—CRM，社会化媒体及数字营销总监，通用汽车国际运营部 |
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1050 -1120 |
早间茶歇&交际 |
|
1120 -1150 |
“心悦俱乐部”在腾讯集团的实践经验—游戏运营总监，腾讯集团 |
|
1150 -1220 |
通过客户洞察来创造价值：零售业及食品业案例分析—亚洲解决方案总监, Dunnhumby |
|
1220 -1330 |
午餐&交际 |
|
1330 -1700 |
下午议题 |
|
1330-1415 |
星展银行通过移动社交媒体来提升客户忠诚度计划并增加销售收入的经验—市场营销副总裁, 星展银行& 市场营销执行总裁, Cellcity |
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1415-1445 |
QQ 彩贝积分计划助力腾讯开放平台与产业链共赢 —财付通彩贝产品中心总监, 腾讯集团 |
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1445 -1515 |
贵宾俱乐部与服务营销—贵宾俱乐部及CRM负责人, 服务营销经理, 携程旅行网 |
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1515 -1545 |
下午茶歇 & 交际 |
|
1545 |
专题讨论 |
一些在独立发言期间没有涉及到的中国市场的热门话题将在专题讨论中继续探讨，如：怎样通过新渠道与客户互动，提高忠诚度；通过什么渠道进行营销比较有效专家组
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1650 |
专题讨论结束及峰会主席总结致词 |
|
1700 |
峰会第一天结束 |
会议第二天, 2013年6月5日，星期三
| 0830 | 欢迎茶水 |
| 0900 | 峰会主席总结第一天的峰会及第二天峰会开场致词 |
| 0910-1220 | 上午议题 |
| 0910-0950 | 分割，性能分析，回归，联合 – 忠诚度的整个生命周期的分析技术—执行总裁, AsiaAnalytics (原 SPSS 中国) |
| 0950-1030 | 源于本土 面向国际: 锦江打造中国的客户忠诚计划—市场及销售总监，锦江国际酒店管理有限公司 |
| 1030-1100 | 早间茶歇&交际 |
| 1100-1140 | 在医疗保健业，客户关系管理（CRM）和多渠道参与的独特的数字之旅 —高级客户战略经理，销售绩效管理 & 客户战略，百时美施贵宝中国 （ＢＭＳ） |
| 1140-1220 | 通用积分与专用积分—支付宝用户事业部集分宝总监、业务创始人，阿里巴巴集团 |
| 1220-1330 | 午餐&交际 |
| 1330-1700 | 下午议题 |
| 1330-1410 | 百度关于CRM经验的分享*—运营产品市场部总监，百度 |
| 1410-1450 | 社会化媒体趋势下客户关系管理 （CRM）VS 客户体验管理 （CEM）—中国呼叫中心与BPO产业联盟机构（CNCBA）主席，51 Call Center总顾问 |
| 1450-1520 | 下午茶歇& 交际 |
| 1520 | 专题讨论 |
一些在独立发言期间没有涉及到的中国市场的热门话题将在专题讨论中继续探讨，如：客户忠诚计划及CRM 的效果检测及给公司带来的财务影响专家组
|
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| 1620 | 专题峰会结束及提交最佳演讲嘉宾和最佳参会代表的投票 |
| 1630 | 幸运抽奖及最佳演讲嘉宾和最佳参会代表颁奖 |
| 1650 | 峰会主席总结两天的峰会致词 |
| 1700 | 提交反馈表以及峰会结束 |
更多的演讲嘉宾及议题即将更新！
If you have any suggestion on topics or are interested to be one of our speakers, please email us your detail contact information to sherry@neo-edge.com. Please indicate subject title “Customer Loyalty and CRM China Summit 2013“.
For Registration enquiries, Please contact:
Eugene Azucena
Senior Marketing Manager
5th Customer Loyalty Programme & CRM China Summit 2013
+65 6557 9185
Email: eugene@neo-edge.com
峰会发言专家团由来自中国及国际最具成功实践经验及最具行业代表性的公司高层组成.
如果有兴趣成为发言嘉宾，请发电子邮件并注明您的联络信息到sherry@neo-edge.com。
The speakers and panelists of the summit are C-level executives from both Chinese and international companies, who represent the leading players in the market and have the proven track record experience.
If you have are interested to be one of our speakers, please email us your detail contact information to sherry@neo-edge.com.
目标参会代表背景资料：
以下各部门或公司的主席，高级行政人员，总监，总经理，经理和主管
- 客户关系管理
- 客户忠诚计划
- 客户服务
- 客户服务与互动
- 销售及市场营销
- 客户和帐户管理
- 业务操作
- 业务发展
- 战略规划
- 人际关系与沟通
- 品牌与广告
- 数据库
- 客户联络中心
- 市场与消费者研究
- 其它
来自各个行业和部门，包括
- 旅游/航空/酒店/租车
- 银行/信用卡/保险/金融服务
- 电信/ IT/电子商务
- 零售（零售商，品牌商）
- 汽车
- 制造
- 医疗保健和制药
- 公用事业
- 研究机构和政府
- 餐饮业
- 娱乐
- 其他服务行业
Target Delegate Profile:
President, CXO, Director, General Manager, Manager and Head of
- CRM
- Customer Loyalty Program
- Customer Service
- Customer Care and Interaction
- Sales & Marketing
- Client & Account Management
- Operations
- Business Development
- Strategic Planning
- Relationship and Communication
- Branding & Advertising
- Database
- Contact Centre
- Market & Consumer Research
- Others
From various industries and sectors including
- Travel / Airlines / Hospitality / Car rental
- Bank / Credit Card / Insurance/Financial Services
- Telecom /IT/ E-commerce
- Retail (retailers, brands)
- Automotive
- Manufacturing
- Healthcare and Pharmaceuticals
- Utilities
- Institute and Government
- Food & Beverage
- Entertainment
- Other service industries
For Enquiries about the Agenda, Opportunities for Speaking, Media and Endorsement Proposals, Please contact:
Eugene Azucena
Senior Marketing Manager
+65 6557 9185
Email: eugene@neo-edge.com
本次峰会讨论的议题将集中在蓬勃发展和快速变革的中国市场。目前中国的客户忠诚和CRM市场正经历前所未有的发展和变革, 同时呈现出巨大的潜在商机。任何国内及国际公司想要从中获得发展先机, 必须充分和准确了解当前市场的关键发展和挑战, 领会中国市场的客户忠诚计划和CRM的核心精要, 以制定和实施最适合本公司和相应市场的客户忠诚计划和策略。
认识到这样的迫切机遇与挑战, 新加坡纽恩杰Neoedge公司经过精准的第一手的市场调查, 特此举办第五届客户忠诚计划及CRM中国峰会2013, 为国内外公司提供一个高效的交流平台,来讨论如何在快速变革的中国市场中发展客户忠诚计划和实施CRM系统，在激烈的市场竞争中胜出。
赶快报名参加这次不可错失的峰会！
Neoedge is proud to announce The Fifth Customer Loyalty Programme and CRM China Summit 2013 that will be held in Shanghai on 4-5 Jun 2013. The summit will focus on the flourishing and rapid changing China market. China’s customer loyalty and CRM market is currently undergoing unprecedented development and changes, at the same time showing huge potential business opportunities. All domestic or international companies, who want to develop and implement the most successful customer loyalty programs and strategies in China market, must be updated with comprehensive understanding of the key market developments and challenges in China.
Recognizing this urgent market demand, Neoedge is hereby organizing The Fifth Customer Loyalty Programme and CRM China Summit 2013 based on first-hand market research. This summit will provide all relevant domestic and foreign companies an efficient and interactive platform for,both business intelligence gaining and networking.
Register to this Summit Now!
For Enquiries about the Registration, Media and Endorsement, Please contact:
Eugene Azucena
Senior Marketing Manager – 5th Customer Loyalty Programme & CRM China Summit 2013
+65 6557 9185
Email: eugene@neo-edge.com
我们今年峰会的赞助商 Our Sponsors This Year:
PLATINUM SPONSOR
众趣是中国领先的社会化媒体管理技术、服务、数据解决方案提供商。在北京、上海、广州三地共有250名员工，致力于将社会化技术与创意服务相结合来更好的实现企业社会化媒体管理。众趣也非常荣幸可以服务许多在社会化营销领域最成功的品牌，包括7家世界500强公司(宝洁、可口可乐、IBM、壳牌、戴尔、中国平安、宏碁等)。
www.social-touch.com
Social Touch is a leading social management technologies, services and data solutions providers in China. With 250 staff in Beijing, Shanghai and Guangzhou, Social Touch is dedicated in social media management with her vision of combining social technology and creative service together. Social Touch is honored to serve many most socially successful brands in China including 7 Fortune 500 companies（P&G, Coca-Cola, IBM, Shell, Dell, PingAn, Acer）. www.social-touch.com
GOLD SPONSOR
ICLP is the world’s leading loyalty marketing agency and we have helped (and are still helping) brands in China such as Starbucks, IKEA, Dunhill, Porsche, Hilton, Wyndham, Jumeirah, Cathay Pacific, Lufthansa and Visa.
Service Scope:
Strategy: Plan, design and evaluate your CRM approach
Data Analytics: Data, analytics and modeling to enhance customer loyalty
Targeted Communication: Meaningful and relevant communications across channels
Delivery: Operations, customer service, technical solutions and loyalty program management
Partnership Marketing: Define, and manage partner relationships to improve the customer proposition
We specialise in loyalty and CRM marketing with expertise and experience to create value proposition for loyal and profitable customers.
LOCAL SPONSOR
Avios are the points that turn your spending into travel rewards. Shared with British Airways Executive Club and Iberia Plus, our rewards currency drives loyalty for over 250 global partners including Tesco, Shell and British Airways. www.avios.com
礼品赞助商 GIFTS SPONSOR
作为全球著名的关系行销咨询与实施专家，Accentiv’专注于为客户度身定制专业的咨询服务，为企业设计并管理个性化的经销商激励计划与客户忠诚计划。Accentiv’致力于帮助本土及跨国公司客户与其渠道、客户和员工建立健康、有效的关系。我们相信与客户、渠道和员工之间的紧密联系可以有效得帮助企业提高业绩。
Accentiv’ is the worldwide relationship marketing specialist, providing tailor-made professional services to plan and manage Motivation & Loyalty programs.
Accentiv’ designs, develops and manages customized solutions helping local and multinational companies in building strong, healthy and profitable relationships with everyone inside or around them.
赞助我们会议的主要市场营销和品牌益处
会议手册上的品牌营销
您公司的徽标和背景介绍将显示在我们的宣传册，将发送给超过1万名世界各地的决策者。
电话销售
我们的全职专业的电话销售团队将与超过5000位世界最相关的决策者直接对话，以推动本次峰会。他们将通过电子邮件或传真发送附有您公司的徽标和背景介绍的宣传手册。
Web链接
您的徽标和参与本次峰会将公布在首脑会议的网页和我们的媒体合作伙伴的网页。将被链接到您的公司网站显示的标志。
媒体与营销
您公司的徽标将在我们和我们的媒体合作伙伴所有即将举行的新闻发布，电子邮件以及广告上刊登。我们已指定一个专门的市场部经理制定和实施客户忠诚度计划及CRM中国峰会2013的营销策略。
会议议程及手册
会议的议程及宣传手册将列出贵公司的演讲部分，贵公司的标志和赞助参与的程度等
我们的赞助商将通过赞助客户忠诚度计划及CRM中国峰会2013有效地获得以下主要利益：
- 为您的企业进行品牌营销并成为市场领导者
- 扩大优质客户基础
- 直接推出新产品和服务给关键潜在客户
- 提高销售份额及中国的市场占有率
- 在竞争日益激烈的市场中获得整体优势
- 为客户忠诚市场的发展作出贡献
可供选择的赞助配套
Neoedge会议赞助方案可以进行特别定制，以满足您的需求和目标。
我们一般会提供6种主要的赞助方案：
- 白金赞助商（1家）
- 黄金赞助商（1家）
- 银牌赞助商（3家）
- 产品赞助商：名牌（1家），资料袋（1家）
- 茶点/午餐赞助商：茶歇（2家），午餐/鸡尾酒会（1家）
- 活动支持商：礼品，免费赠品（不限）
Key Marketing and Branding Benefits for Sponsorship
Branding on the Summit Brochures
Your company logo and profile will be displayed on our brochures that will be sent to more than 10,000 decision makers worldwide.
Telesales
Our professional full-time telesales team will be talking directly to 5,000 most relevant decision makers in the world to promote this summit. A brochure with your logo and profile will be sent to them via emails or faxes.
Web link
Your logo and involvement in this summit will be publicized in the Summit’s web pages and our media partners’ web pages. Your company website will be linked to the logo displayed.
Media & Marketing
Your company logo will be publicized in ALL upcoming press releases, email blasting, and advertisement done by us and our good mix of media partners. A dedicated Marketing Manager has been formulating and implementing marketing strategy for Customer Loyalty Programme & CRM China Summit 2013.
Agenda & Brochure
The published agenda/brochure will list the speaking session for your company together with your company logo and level of sponsorship involvement etc.
Our sponsors will effectively gain the following significant benefits by sponsoring Customer Loyalty Programme & CRM China Summit 2013:
- Branding your business and being the market leader
- Expanding your quality clients base
- Launching New Products and Services directly to key potential clients
- Generating sales and increasing your market share in China
- Gaining overall advantage in an increasingly competitive marketplace
- Contributing significantly to loyalty market development
Sponsorship Packages Available
Neoedge Conference Sponsorship Packages can be specifically tailored to meet your needs and objectives.
We generally offer 6 main types of Sponsorship Packages:
- Platinum Sponsor (1 pax)
- Gold Sponsor (1 pax)
- Silver Sponsor (3 paxes)
- Product Sponsors: Lanyard (1 pax) and delegate bag (1 pax)
- Refreshment/Lunch sponsors: Refreshment break (2 pax) and Lunch/Cocktail (1 pax)
- Event Supporter: Goodies, free gifts (unlimited pax)
与会者对我们年度峰会的评价
Testimonials about Our Past Summits
“Very well supported by Neoedge staff pre and during conference. Excellent communications and delegates. It was my first conference and it was very well organized and managed. A good range of speakers” —— Marketing Manager, Air Niugini Limited
“Efficient Organization”—– Director of Loyalty Marketing, Hyatt Hotel China
“Very good program and good organization”—- DGM, Hyundai Motor India Limited
“Very good seminar with expert speaker from each field of work” —– PT Kustodian Sentral Efek Indonesia
“Good conference, a lot of thing will improve my job.”—– Head of Customer Relationship, PT KSEI Indonesia
“Well arranged speakers are knowledgeable and present current topics; Neo-edge’s management is commendable.”—– VP, Robi Axiata Ltd
“Great event. Truly a mind opener on the various CRM and loyalty strategies and initiatives and how to implement it properly to generate incremental business. A show case from various experts worldwide”—– VP, HSBC Indonesia
“This event has given me a lot of fresh ideas. I am going to try out these ideas with my business. The networking is great: meet some great people, made some friends and some good business leads.”—– VP of Business Development, Pinpoint China
我们过往峰会的赞助商
Our Past Sponsors
如果您要讨论有关赞助或合作事宜，请联络：
If you would like to discuss any of the sponsorship or partnership opportunities, please contact:
Sherry Cheng程睿
Conference Manager
5th Customer Loyalty Programme & CRM China Summit 2013
Main: +65 6557 9166
DID: +65 6557 9245
Email: sherry@neo-edge.com
Delegate Fee
Please contact us at enquiry@neo-edge.com or customer service hotline at +65 6557 9166 for details.
Payment Terms
Payment must be made within 5 working days upon your registration in order to guarantee your seat. All payments must quote the delegate name and event code.
Payment can be made via the following ways:
Cheque
Made payable to NeoEdge Pte. Ltd.
Credit card
We accept Mastercard, Visa and American Express
Bank Transfer
Please refer to the Invoice for our Bank A/C detail.
All bank charges to be borne by payer. Please ensure that NeoEdge receives the full invoiced amount.
Unpaid registrations will be billed 40% of the registration fee if you do not attend the event. A complete set of the conference documentation in CD-Rom will be post to you.
Substitutions & Cancellations
Should you be unable to attend, you may substitute delegates at any time before the event at no extra charge. Alternatively, you may choose to credit the full value of your registration towards another NeoEdge event for up to 18 months from the date of issuance. No refunds will be available for cancellations.
PLATINUM SPONSOR
众趣是中国领先的社会化媒体管理技术、服务、数据解决方案提供商。在北京、上海、广州三地共有250名员工，致力于将社会化技术与创意服务相结合来更好的实现企业社会化媒体管理。众趣也非常荣幸可以服务许多在社会化营销领域最成功的品牌，包括7家世界500强公司(宝洁、可口可乐、IBM、壳牌、戴尔、中国平安、宏碁等)。
www.social-touch.com
Social Touch is a leading social management technologies, services and data solutions providers in China. With 250 staff in Beijing, Shanghai and Guangzhou, Social Touch is dedicated in social media management with her vision of combining social technology and creative service together. Social Touch is honored to serve many most socially successful brands in China including 7 Fortune 500 companies（P&G, Coca-Cola, IBM, Shell, Dell, PingAn, Acer）. www.social-touch.com
OFFICIAL MEDIA PARTNER:
The Wall Street Journal Asia is the leader in global business news for Asia. Since 1976, it has provided indispensable news and analysis of regional and global business developments for an influential pan-Asian audience of corporate and government decision-makers. The Journal Asia has been voted “most important business reading” amongst all international dailies in Asia in every “Business Elite Asia” study (formerly ABRS) since the survey’s inception in 1985. Cn.WSJ.com
MEDIA SUPPORTERS:
CTI论坛（www.ctiforum.com）定位于中国计算机和通信领域的网络社区和门户网站，重点关注呼叫中心、企业通信、运营与增值等领域。是中国大陆领先的专业在线媒体和信息服务机构。秉承“诚信、专业、服务、创新”的媒体理念，CTI论坛向广大行业客户提供会员服务及网络广告、专业培训和咨询、数据库精准营销、市场调研等一系列整合营销服务。我们与领先的刊物，网络媒体及协会等在相关领域进行合作，以达到双赢的结果。我们广泛的营销活动，将确保您给相对业者在最前沿的行业发展上留下深刻印象，拓展您的事业版图。
会道（www.huidao.info ），隶属于北京会道信息咨询有限公司。是国内领先的活动营销服务提供商，致力于帮助企业提升活动营销效果和活动营销效率。我们建立活动工场（www.events-works.cn)活动发布平台，整合了中国一二线城市的主流商业活动信息，活动工场每月提供主流商业活动信息达30-50场左右，对接了一流的活动主办方活动资源。并且开发一套活动价值评估体系，为企业活动营销提供重要的参考依据。活动营销一直以来是企业品牌营销推广、形象提升的重要手段。活动的直接有效性、精准性是其他媒体无法取代的，会道为活动主办方提供会议效果服务、为品牌主提供活动营销策略服务，主张投资回报、费用效率、目标达成。
We established the platform (www.events-works.cn ) for releasing the events which integrated the information of mainstream business events in first and second tier cities. With the information of 30-50 mainstream business events released on the platform monthly customers can gain easy access to the resource of top event organizers. Besides, we developed a value evaluation system for events to provide important references for the event marketing of enterprises. Event marketing has been an important method for enterprise to promote and improve their brand image for a long time. The effectiveness and accuracy of activity offers compelling advantage over other media. Our businesses include evaluation on the effect of meetings for organizers, event marketing strategy service for brand owners and so on. Emphasizing on the return of investment, cost efficiency,and target accomplishment. We believe that our success is based on the success of our customers. Huidao, insight into the laws of meetings to create new value for enterprises through event marketing.
Asia Media Network’s multilingual (Chinese and English) Asian content network provides the best Business Intelligence via blogs, newswires, and Internet media to Asia’s most important readers. We manage and partner with dozens of different online new media channels covering important B2B investment and business information covering Greater China and Asia. Our information is delivered to the world’s top decision makers via audio podcasts, video Internet broadcasts, email newsletters, and daily news content. For more information about our network, please visit www.asiamedianet.com
For over 25 years CardWeb.com® continues to be a leading publisher of information pertaining to the payments industry. We provide timely news and data to financial institutions, merchants, acquirers, processors, manufacturers, consultants and news reporters to name a few. Our daily news service CardFlash® has over 250,000 paid subscribers. Click through all our publications for descriptions screen shots and sample data. We also have advertising available to those that want to promote their products or services to all our payment industry executives subscribers. If you have any questions on our service, please feel free to give us a call or drop us an Email. Don’t forget to sign up for a Trial today! www.cardweb.com.
CSM is the leading online magazine and community for customer service professionals. The CSM website is packed with customer service articles, skills and tips – all designed to help improve your customer service. Join for free and receive a valuable customer service newsletter each month. Website:www.customerservicemanager.com
Corporate Social Responsibility is alive in China, and since 2003 the daily news website ChinaCSR.com has been delivering bilingual (Chinese and English) news about the growth of corporate social responsibility in China. Covering topics like health, safety, corruption, environment, labor rights, charities, sustainable energy, education, and new laws, ChinaCSR.com delivers daily news found nowhere else. As the only source of news of this kind covering China, it is the essential information source for executives operating in China, managers at NGOs, and governments monitoring compliance. ChinaCSR.com is a vital part of any executive’s business toolkit. More information at www.chinacsr.com.
ChinaTechNews.com has been operating since 1999, first as an online forum, then as an email newsletter, and finally as a full-fledged news website! ChinaTechNews.com distinguishes itself from other technology information providers through the diversity and accuracy of its IT and industry news, contextual and background information, and expert commentary, all of which is processed on a daily basis. Plus, ChinaTechNews.com is the only daily English-language technology website in the world–every business day we deliver thousands of words of insider info and news!
上海梅花信息有限公司成立于2002年，多年来聚焦于为企业市场营销（广告，公关和市场研究）部门提供各类信息情报服务。公司的主要产品包括跨媒体的广告监测数据库，新闻监测平台，市场统计数据库等。在标准化的数据产品基础上，我们还为客户提供定制的媒体监测类服务，包括针对市场推广部门的竞争品牌广告监测服务，针对公关部门的公关传播监测，以及针对战略研究部门的战略信息监测服务。http://www.meihua.info/
MeiHua is a China-based business information provider specialized in marketing intelligence service. The company provides full category and cross-media advertising monitoring, news monitoring and custom solutions for corporate communication tracking. The service is being provided to nearly 1,000 marketers and agencies since the company was founded in 2002. http://www.meihua.info/
CRMXchange is a premier web site dedicated to providing information in an interactive environment for CRM/Contact Center professionals.The site offers white papers, newsroom, monthly columns, a showcase for products and services for the industry, and free webinars on a variety of CRM and Contact Center issues.http://www.crmxchange.com
ChinaRetailNews.com: Inflation is causing odd pricing models to erupt in China, and urbanization is pushing China’s youth to ask for new features in the products they buy. How does this affect China’s retail landscape and what sort of ways are domestic and foreign companies handling this booming growth?
ChinaRetailNews.com focuses on providing daily news convering retail news in China about banking & Payment, Clothing, Cosmetics, Department Stores, Electronics, FMCG, Food & Beverage, Furnishings, Health, Hotel & Travel, Law & Order, Logistics, Luxury Goods, and Supermarkets. For more information visit: www.chinaretailnews.com
《成功营销》杂志(VMarketing)隶属于香港上市公司财讯传媒集团（SEEC Media Group Limited），是一本以独特的前瞻性和全球视野关注企业品牌成长与营销创新的高端营销管理类期刊，是营销新平台、营销新案例、营销新趋势的“发现者”和“传播者”，是影响企业营销决策的知识读本。
http://www.vmarketing.cn/
VMARKETING CHINA is a high-end marketing management periodical with unique prospective and global view which focuses on brand growth and marketing innovation of enterprises.
It is an exploiter and preacher of new marketing platforms, cases, trends, and is an intellectual reader that influences corporation’s marketing decision.
The Wise Marketer web site aims to provide you with the news, analysis, research and resources you need to keep ahead of the game. All you need to do is register your free membership, and you’ll have everything you need in one place.http://www.thewisemarketer.com/about-us.asp
LoyaltyMagazine.Com Loyalty Magazine is the indispensable information source for all loyalty and customer-focused professionals.
Read www.LoyaltyMagazine.Com and the printed edition of Loyalty Magazine (published three times a year) for the latest on reward schemes, customer acquisition & retention, customer data, CRM, call centres, green loyalty issues, mobile and social media rewards from international contributors with impressive industry track records.
To subscribe please call Maxine Wernick on +44 (0)1572 820088 or email subscriptions@cm-media.net.
Appconomy operates a cloud-based platform for mobile marketing and commerce that directly connects consumers and merchants through its Jinjin™ marketplace and apps for smartphones, tablets, and feature phones. The Jinjin™ Marketplace is a mobile app, available on Android and iOS, while the Jinjin™ Platform is a cloud-based offering, initially available in China and nearby Asian markets. Appconomist is a sister organization to Appconomy, provides insights and analysis on the global app economy. Appconomy is privately held and venture-funded, with dual global headquarters in Austin, Texas and Shanghai, China. Website: http://www.appconomy.com
艾普科美是一家运营云服务平台的公司，其手机营销和商务平台利用Jinjin™市场和智能手机、平板电脑和多功能手机上安装的应用程序实现了顾客和商家的直接沟通。 Jinjin™市场是一款手机应用程序，支持Android和iOS操作系统，而Jinjin™平台是一款基于云技术的产品，最先登陆中国及附近的亚洲市场。 艾普科美是一家由私人资本和风险投资共同组建的公司，全球双总部分别设立于美国德克萨斯州奥斯汀和中国上海。 网址: http://www.appconomy.com
ITevent is the largest source of conferences, exhibitions, seminars and training courses in IT field. Our goal is to bring fast and easy-to-use service to all IT professionals who are looking for most actual events in IT industry. To provide the best user experience we’ve focused on three main principles: Simplicity, Growth, and Scale. itevent.net
Clocate is a leading search engine and directory for worldwide conferences and exhibitions.
Loyalty Library (since 2004) is the the biggest and most reliable russian loyalty marketing web-resource, devoted to loyalty programs development, implementation and operational support. News from all over the world. Updated daily; published in Russian. http://loyaltymarketing.ru/
公司简介
51Callcenter是大中国地区呼叫中心与BPO行业的最大的咨询机构、门户网站及百度和GOOGLE的官方新闻源媒体，每年举办年度最佳联络中心大奖评选、全国性年度呼叫中心与BPO大会、城市高峰论坛等高规格会议，51Callcenter和来自美国、欧洲、新加坡、印度、香港、台湾地区的众多行业组织与机构建立了紧密的联系与合作关系，主办每年度“中国最佳联络中心与CRM大奖评选”及每年度“中国呼叫中心与BPO年度大会”。同时是4PS联络中心国际标准在亚太区的唯一推行实施机构。网址:www.51callcenter.com
有关详情，请联络：
To find out detailed potential benefits, please contact:
Eugene Azucena (English Media)
Senior Marketing Manager
Main: +65 6557 9166
DID: +65 6557 9185
Email: eugene@neo-edge.com
Sherry Cheng 程睿 (Chinese Media)
Conference Manager
Main: +65 6557 9166
DID: +65 6557 9245
Email: sherry@neo-edge.com
上海斯格威铂尔曼大酒店 Pullman Shanghai Skyway
15 Dapu Road, Huangpu District Shanghai – 200023 – China
中国上海市黄浦区打浦路15号邮编 200023
Contact Person
Christine Gu
顾颖
Sales Executive – S&M
销售主任
DID: 86 (21) 33189988 Ext 8707
General: 86 (21) 33189988
Fax: 86 (21) 53025387
E-mail: sm7@pullmanshanghaiskyway.com
Event Name: The 5th Customer Loyalty and CRM China Summit 2013
Venue: Shanghai, China
Dates: 4th-5th Jun 2013