Turkey MENA Medical Devices Summit 2012

Istanbul, Turkey,
09 – 11 October 2012

Turkey MENA Medical Devices Summit 2012

Post the civil unrest era in the region MENA, re establishing market presence and catering to the much larger demands is a real challenge. During the last decade “TMENA” experienced economic growth fuelled by general increases on the healthcare expenditures and liberalization of healthcare sector to a larger part of the population by several governments such as Turkey, Egypt, Saudi Arabia, Jordan and Morocco. The region has the highest degree of growth potential yet to be fully explored. The recent developments and unrest in the region has not just destabilized many industries but opened a challenge of optimal access to this enormous market once again. The region, with more than 450 million inhabitants, is forecasted to have a 7-10% growth in its healthcare market in 2012. Affordability index is steadily growing, opening channels for advanced medical system.

This event will provide participants with a broad view of market access, pricing and reimbursement environment in specific to the region. The Government Representatives shall speak on their support, grants and demands in the region. Public Private Partnership routes and models are discussed involving financial corporations and Government departments to understand the potentials.

The delegates list is combination of Industry experts, Government representatives, Financial Corporations, Hospitals Authorities, Distribution networks and key stake holders aimed at understanding the individual regions and to formulate an apt commercial performance scales for the industry.

Furthermore attendees will understand how to communicate with, engage and provide added-value to different stakeholders in order to enhance commercial, marketing performance and market effectiveness in key countries such as Turkey, Egypt, Saudi Arabia, United Arab Emirates, Jordan, Libya and Lebanon. The rapid change in the technology of the diverse Medical Devices needs to be matched with the level of market acceptance in terms of feasibility. A thorough understanding of this dynamic region will be achieved by hearing the perspectives of payers, government officials and key opinion leaders, as well as learning from the case-study experiences from the industry veterans who have successfully overcome challenges to launch innovative devices in this exciting region.

The following key themes will be addressed in depth:

  • Market access, Market information from industry experts
  • Regions in focus: Turkey, Azerbaijan, Saudi Arabia, Iraq, Iran, Lebanon, Libya, Egypt, Tunisia, Morocco, UAE, Jordan
  • The market by numbers
  • Developing global market access strategies
  • Opportunities and Challenges for medical devices in the region
  • Pricing strategies and reimbursement latest developments
  • Decision making process in individual country
  • Market Regulatory information and business execution process
  • Further modernization of hospital and other healthcare device infrastructure
  • Legal overview and regulatory issues
  • Explore innovative approaches to market access in TMENA
  • Best case practices in commercial performance
  • Future prospects voice of the end users
  • Product specific market approach
  • Understand the multi-stakeholder environment
  • Engaging stakeholders to have a successful market penetration
  • Benchmark, network and co-operate with decision makers, government officials and distributor associations
  • Understand the Public Private Partnership structure and long term investment opportunities
  • Adapting commercial models to a new multi-stakeholder environment
  • Understand the Turkey government support in terms of investments in Turkey
  • Understanding Iraq health equipment needs and demands

For full agenda, please email us your detail contact information to enquiry@neo-edge.com.

Please indicate subject title “Turkey MENA Medical Devices Summit 2012″.

Some of the confirmed speakers for Turkey MENA Medical Devices Summit 2012 include:

  • Dr Adel Mehtanabad, Chief General Inspector, Ministry of Health, Iraq
  • Malek El Husseini, Business Development Director, General Electric Healthcare Middle East
  • Dr Nadia Cheaib, CEO, ClinGroup Holding, Lebanon
  • Burak Sanlioglu, General Manager, Pentax Lifecare, Turkey
  • Mehmet Tanyolac, CEO, ORSEM Group, Turkey
  • Olgun Sener, Director General of Health Research, Ministry of Health, Turkey
  • Dr Abdalhameed Alkhateeb, Founder and CEO, TIME – Technology Implementation Management Experts Office
  • Dr Cevat Sengul, General Secretary, OHSAD, Turkey
  • Mohammed, Regional Director, Matana Group, Iraq
  • Mohammed Riza Jamali, Chairman, Farsar Tejarat Company and Area Manager, Samsung Medical Engineering, Iran
  • Ali Bozdoğan, Health Officer, Ministry of Health, Turkey
  • Elvan Sevi Firat, Partner, Mehmet Gun & Partners, Turkey
  • Mohamed Sindi, Director of Biomedical Engineering, King Abdullah Medical City – Makkah, Saudi Arabia
  • Walid Alouini, Managing Director, Beecare, Tunisia
  • Hasan Urey, Managing Director, Otto Bock, Turkey
  • Nurgul Dincer, General Manager, Johnson & Johnson, Turkey
  • Jihad A Fakhreddine, CEO, Beaufort Holding, United Arab Emirates
  • Dr Umit Dereli, Secretary General, ARTED, Turkey
  • Noureldeen Alokaily, Associate Director of Development – Healthcare, Lebanese American University, Lebanon
  • Ministry of Economic and ISPAT, Prime Ministry Investment Support and Promotion Agency of Turkey

Who should attend:

  • Device Manufacturers and Distributors:
    Vice-Presidents, Director, Managers, CEO, Head of Department, Country Managers, Regulatory Affairs, Government & Stakeholder relations, Dealers/Distributors
  • Stakeholders:
    Hospitals, Health Ministry, Regulatory Agencies, Regulatory Agencies, Independent Health Economists, Academics, Physicians and Patient Groups, Financial and Banking Corporations, emerging market analysts, Association of Distributors, Association of Hospitals, Association of Dealers, Physician, surgeons and Hospital Equipment planners.

Why you should attend:

  • To understand the latest development and market trends in the most promising market
  • Country overview, macro economic indicators and indicators of doing business
  • Analyze the growth opportunities that expanded the markets in emerging nations
  • To hear from Industry experts from the leading device manufacturers
  • To gather apt market information
  • To develop global pricing strategy across regions
  • To understand regulatory affairs and market access
  • Time frame for new product approval
  • To understand the business execution models of the diverse market
  • Product specific and market specific strategies
  • To understand key stake holders
  • Network with key decision makers, Government Authority, Association of Dealers, Hospitals and Manufacturers
  • Understand purchasing process, direct purchasing
  • Understand government Initiatives
  • To understand long term investments in to the Public Private Partnership models

Delegate Fee

Please contact us at enquiry@neo-edge.com or customer service hotline at +65 6557 9166 for details.

Payment Terms

Payment must be made within 5 working days upon your registration in order to guarantee your seat. All payments must quote the delegate name and event code.

Payment can be made via the following ways:


Made payable to NeoEdge Pte. Ltd.

Credit card

We accept Mastercard, Visa and American Express

Bank Transfer

Please refer to the Invoice for our Bank A/C detail.

All bank charges to be borne by payer. Please ensure that NeoEdge receives the full invoiced amount.

Unpaid registrations will be billed 40% of the registration fee if you do not attend the event. A complete set of the conference documentation in CD-Rom will be post to you.

Substitutions & Cancellations

Should you be unable to attend, you may substitute delegates at any time before the event at no extra charge. Alternatively, you may choose to credit the full value of your registration towards another NeoEdge event for up to 18 months from the date of issuance. No refunds will be available for cancellations.

The Turkey MENA Medical Devices Summit 2012 is a high profile conference designed for Hospitals, Health Ministry, Regulatory Agencies, Regulatory Agencies, Independent Health Economists, Academics, Physicians and Patient Groups, Financial and Banking Corporations, emerging market analysts, Association of Distributors, Association of Hospitals, Association of Dealers, Physician, surgeons and Hospital Equipment planners from the healthcare medical devices sector to convene for business discussions, sharing experiences, exchanging ideas and establishing new relationships. Sponsors are provided with an opportunity to capitalize on this global event to send their message across their target audience, to reinforce brand visibility and thought leadership and demonstrate expert solutions.

We can assist your objectives with our sponsorship and exhibition packages which can be tailored to suit your marketing and business strategies.

Maria Aquino
Head of Business Development
Tel: +65 6557 9175
Main: +65 6557 9166
Fax: +65 6557 9188
Email: mspaquino@neo-edge.com

We partner with leading publications, online media and associations etc in relevant sectors to achieve win-win results. Our extensive marketing campaigns will ensure you impress the right players at the forefront of the latest industry advancements and expand your business territory.

To find out the potential benefits, please contact us today at: rilla.eas@neo-edge.com or call us at Tel: +65-6557 9183.

Media Partners


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This event will be held at Ramada Plaza Istanbul, Turkey from 09 to 11 October 2012.

Ramada Plaza Istanbul
Halaskargazi Cad. No:63
34373 Sisli – ISTANBUL / TURKEY
Banquet Sales Supervisor
Tel: 90 212 315 44 44
Fax: 90 212 315 44 45
Email: hande.ozuysal@ramadaplazaistanbul.com
Website: www.ramadaplazaistanbul.com

Please quote Turkey MENA Medical Devices Summit 2012 Organised by Neoedge Pte Ltd to enjoy Corporate Rate.

Event Name: Turkey MENA Medical Devices Summit 2012

Venue: Istanbul, Turkey

Dates: 09 – 11 October 2012

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