Best Practices in Demand Planning and Forecasting
22nd-24th July 2025
Live Interactive Virtual Workshop,- Make better forecasts to enhance business results amid high uncertainty and intensified competition
This workshop is specifically designed to address key issues in the minds of those with management responsibilities and those who work alongside them, by providing a set of data and forecasting procedures and demonstrating with illustrative examples how such procedures are used in data preparation and model building and forecasting.
The course focuses on conceptual framework of models, and thus providing a clear vision of what each model represents, it’s underlying assumptions and what its model statistics imply. Such understanding helps forecasters and business professionals not only in evaluating models but also in selecting the right one for preparing forecasts. We will use real data examples throughout the course to give the live experience from variety of industry sectors. Our goal is to discuss those topics, which have a real application in business and are easy to apply.
This workshop provides a combination of best practices in data management, segmentation and cleansing approaches required for sound statistical forecasting and forecast presentation, blending years of experience as first-line practitioners and managers with years of management consulting practice.
SPECIAL SEGEMENT OF THIS WORKSHOP TO HELP YOU GAIN COMPETITVE ADVANTAGE is dealing with application of different forecasting methods to make better business forecasts during times of high uncertainty, intensified competition, trade wars and increased tariffs.
IMPORTANT: To translate and expedite virtual learning to real-life applications, we will use a proven effective online portal to facilitate interactive exercises, polls, quizzes, group discussions and hands-on Excel activites. Participants should use a PC or laptop with DATA ANALYSIS MS Excel Add-In activated. Each workshop has a cap of max 15 delegates to ensure learning quality.
ONE ON ONE EXCLUSIVE TIME TO ADDRESS YOUR SPECIFIC QUESTIONS: If you have any specific questions and challenges, Charles will arrange exclusive time with you at the end of the each day to address them.
How Will You BENEFIT
- Establish a process for effective forecasting
- Select the forecasting and analytical techniques most appropriate for any given forecasting problem
- Analyze historical data fast and accurately to improve statistical forecast quality and accuracy
- Evaluate performance of a statistical model
- Interpret ‘residuals’ and model diagnostics to support effective model-building effort
- Benefit from understanding techniques of combining various forecasts to improve accuracy and stability
- Gain solid understanding of data and the processes generating data and forecasts
- Understand the exception driven forecast process and how to implement it in your organization
- Incorporate market data into statistical forecasting
- Explore various techniques used to transform data to improve the quality of statistical forecast
- Understand various trends and how they impact your forecasts
Presented by Internationally Renowned Expert
Charles L. Novak, CPIM
President and Principal Consultant, Jaguar Advanced Planning Services Inc.
Formerly:
- Senior Consultant, Institute of Business Forecasting and Planning (IBF)
- Functional Lead – Demand Planning Implementation, Johnson & Johnson
- Head of Demand Planning, Pfizer Consumer Healthcare
- Forecast Manager, Nabisco, Lever-Ponds and Reckitt & Colman
Module 1
Approaching Forecasting
Data
Case Study and Exercise: Outlier recognition and treatment – a group activity based on a collection of FMCG, Service, B2B and Demographics data sets. The delegates will learn how to deploy basic normal distribution and statistical process control techniques to validate quality of the data before they attempt to generate forecasts using their systems. These techniques can be used with any forecasting software/system.
Performance evaluation
Case Study and Exercise: Data cleansing – a group activity based on a collection of FMCG, Service, B2B and Demographics data sets. The delegates will learn how to remove one-off events that may affect quality of statistical forecast. These techniques can be used with any forecasting software/system.
Module 2
Forecasting Methods Overview
Group Exercise – Exponential Smoothing and Averages: Delegates will explore simple forecasting models by building them in MS Excel. These models are common to all forecasting systems in the market. Many forecasters create higher forecast error by simply not understanding the impact of changing the models or their statistical parameters. By building these models in excel, delegates will solidify their knowledge of these critical base concepts.
Group Exercise and Discussion – Seasonal Decomposition: Delegates will analyze sales data to find patterns in past sales that they can use to predict future sales. As they find a pattern, delegates strip it away from the data, changing the shape of the data that remains. Then delegates will look for new patterns and strip them away. Delegates continue to strip away patterns until only unexplained fluctuations remain. Understanding this technique is fundamental to successful statistical forecasting using ANY commercially available software and system.
Group Exercise and Discussion – Triple Exponential Smoothing: Delegates will explore hands-on the most widely used statistical forecasting model. Understanding this model is fundamental to successful statistical forecasting using ANY commercially available software and system.
Cause and Effect Models
Case Study and Group Exercise – Advertising Expenditure vs. Market Share: Delegates will explore application of regression analysis as a ‘What-If?’ tool that can be used during their demand review meetings.
Case Study and Group Exercise – Inkjet Photo Paper Inc.: Delegates will develop regression model incorporating external data (sales of inkjet printers) into their forecasting model.
Case Study and Group Exercise – Forecasting in times of high uncertainty, intensified competition, trade wars and new import tariffs: Delegates will develop several forecasting models to predict future based on changing business rules and decide on which method is best to use.
Module 3
Forecasting Of Promotions
Group Exercise – Incorporating promotions into Statistical Forecast Delegates will use dummy variables – a multiple regression forecasting technique – to incorporate impact of irregular promotional activity and other one-of-a-kind events that simple forecasting methods cannot capture.
Group Exercise – Regression for Promotional Planning Delegates will use sales and price data along with dummy variables to develop “what-if’ forecasting model that will aid management in making decisions about the best pricing strategy for upcoming promotions.
Module 4
New product forecasting
Case Study and Group Exercise – New Product Forecast Template: Delegates will discuss and understand the concepts of modeling forecast for new products that fall into line-extension category and incorporate marketing, sales and supply chain in the entire process.
Module 5
Forecast error metrics
Case Study and Exercise: Delegates will develop forecast error report utilizing best-practice metrics.
- MAPE vs. WMAPE
- Tracking Signal and Weighted Bias application
Module 6
Communication and Maintenance
Module 7
Taking It Home
For a copy of the FULL AGENDA, please send email to: hayat@neo-edge.com
Learn from Internationally Renowned Expert
Charles L. Novak, President and Principal Consultant, Jaguar Advanced Planning Services Inc., has over 25 years of management and consulting experience in Demand and Supply Planning, Executive S&OP / IBP, with many leading Fortune 500 Companies as his clients. His achievements include multiple implementations of Sales and Operations Planning process, implementations of demand planning and statistical forecasting systems.
Charles was the Head of Demand Planning Department at Pfizer Consumer Healthcare, Canada where he was responsible for the development, agreement, and accuracy of the $380 Million demand forecast, as well as for the research, evaluation, and recommendation of new technology in the demand planning area. He also assumed key roles of Senior Consultant, Institute of Business Forecasting and Planning (IBF); Functional Lead – Demand Planning Implementation, Johnson & Johnson; Senior Demand Planning Manager, Pfizer Consumer Healthcare; Forecast Manager, Nabisco, Lever-Ponds and Reckitt & Colman.
Charles regularly speaks at IBF and IIF (International Institute of Forecasters) conferences and workshops worldwide. Charles has taught courses for APICS Certification in Production and Inventory Management (CPIM) and Fundamentals of Operations Management since 1999. In addition, he has led numerous in-house and public training sessions/workshops worldwide Some of Charles’ Public and In-House Workshops Clients:
- Abbott, EU
- Apotex, Canada
- Bayer, Canada
- BMW, Malaysia
- British American Tobacco
- Carlsberg Group
- Coca-Cola, China
- Dubai Electric Utility Co (Govt-owned)
- Danone, Canada
- Del Monte Foods, Canada
- FGF Brands, Canada
- France Telecom Group, France
- GSK, Canada
- Hanes Brands, USA
- Heineken, USA
- Heinz, USA
- Ingersoll Rand, USA
- Johnson & Johnson, Canada
- Laird Technologies, USA
- L.L. Bean, USA
- Lafarge Cement, Indonesia
- Mead Johnson, USA
- MARS, North America
- McDonalds, China
- Nestlé, Canada
- Nike, China
- Robert Transport, Canada
- Sony, Canada
- State-owned Hospital, Riyadh
- Triumph, APAC
- Unilever, Global
- Walmart, Canada & India
“I would describe Charles as someone extremely passionate and knowledgeable about forecasting & planning that goes above and beyond to help others. I’ve always admired his great ability teach people what he knows.” – Managing Director, Institute of Business Forecasting and Planning (IBF)
For a copy of the FULL AGENDA, please send email to: hayat@neo-edge.com
This workshop is designed for all private sector, public and nonprofit organization (NPO). Job titles include but are not limited to EDs, Directors, Managers and Analysts of:
- Forecasting / Planning
- New Product Forecasting
- Supply Chain Management
- Allocation and Planning
- Load Forecasting
- Strategic Planning
- Demand Management Process
- Brand Management
- Promotions Planning
- Finance / Accounting
- Production Planning
- Merchandising
- Product Life-Cycle
- Trade Promotions
- Retail Collaboration
- Sales / Marketing
- Commercial
- Market Research
- Sales Analysis
- Statistical Modeling
- Designed by professionals with combined 60+ years of practical business forecasting / demand planning experience
- Layered hands-on Excel exercises that foster stronger understanding and retention of materials covered during the workshop
- Practical understanding of leading forecasting software and systems including SAP APO, JDA MANUGISTICS, JDA i2, Forecast PRO, FuturMaster and other to facilitate the discussion pertaining to software selection / use and program content applicability to individual systems
- Workshop aligned with Institute of Business Forecasting and Planning (IBF) Advanced Certified Professional Forecaster (ACPF) designation
- 60 days post–workshop support via phone/email on workshop covered materials / topics
How This Program Can Help Organizations during Tough Times Like This?
In the face of fast-paced globalization of economies and increasingly intensified competition, rarely a day goes by without an announcement of new product or new policy, an existing one discontinued or modified, a set of new features or measurements added. At the same time, when stakeholders or customers are demanding faster delivery and quicker service, organizations often lack the resources and the expertise to effectively manage a leaner supply chain required to meet these challenges. Many executives with supply chain and logistics responsibilities are either working in “survival mode” or moving forward and beginning to make their supply chains more responsive, flexible, and efficient.
Making improvements in Demand Management is one of the most critical factors to attain a lean supply chain, since a clear correlation exists between High Forecast Error and Lost Sales, Dissatisfied Stakeholders or Wasted Expenditures. Leadership in Demand Chain Management results in increased customer satisfaction, revenue and profit on the bottom line. This workshop also makes specific recommendations to move up the demand forecasting maturity curve by providing new tools that speed up the validation of your data used for forecasting, increasing effectiveness of use of the software you have invested in and significantly increasing productivity of your forecasting staff.
SPECIAL SEGMENT OF THIS WORKSHOP is dealing with application of different forecasting methods to make better business forecasts during times of high uncertainty, trade wars and increased tariffs.
COURSE FORMAT
This course will be held in a highly interactive workshop format with case studies and real-world examples. Limited class size is strictly enforced to enhance individual learning experience and interactio with trainer and other participants.
IMPORTANT: To translate and expedite virtual learning to real-life applications, we will use a proven effective online portal to facilitate interactive exercises, polls, quizzes, group discussions and hands-on Excel activites. Participants should use a PC or laptop with DATA ANALYSIS MS Excel Add-In activated.
Each workshop has a cap of max 15 delegates to ensure learning quality. ONE ON ONE EXCLUSIVE TIME TO ADDRESS YOUR SPECIFIC QUESTIONS: If you have any specific questions and challenges, Charles will arrange exclusive time with you at the end of the each day to address them.
PRE-COURSE QUESTIONNAIRE
Charles Novak would like to customize the training based on your specific needs. A Pre-Course Questionnaire will be sent to you prior to the workshop to complete and for the trainer to analyse in advance and address during the course.
CERTIFICATE OF ATTENDANCE Upon the successful completion of this course, you will receive a Certificate of Attendance bearing the signatures from both the Expert Trainer and the Course Organizer. This Certificate will testify your endeavour and serve towards your professional advancement.
For a copy of the FULL AGENDA, please send email to: hayat@neo-edge.com
Knowledge Partner
Oxford Business Group (OBG) is a global publishing, research and consultancy firm, which publishes economic intelligence on the markets of Latin America, the Middle East, Asia, and Africa. OBG offers comprehensive analysis of macroeconomic and sectoral developments, including banking, capital markets, energy, infrastructure, industry and insurance. OBG’s acclaimed economic and business reports are the leading source of local and regional intelligence, while OBG’s online economic briefings provide up-to-date in-depth analysis. OBG’s consultancy arm offers tailor-made market intelligence and advice to firms operating in these markets and those looking to enter them.
Event Endorser
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Media Partners
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For a copy of the FULL AGENDA, please send email to: hayat@neo-edge.com
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